About us

We are Hamilton’s home of action sports specializing in water sports with Mastercraft Boats, Sea-Doo Jetskis and extensive water sport accessories and apparel, along with a range of Can-Am Quad Bikes.

We also have our amazing service center team, who are always here to help you with any Jetski or Quad bike needs.


Our wakeboards and water skis are from leading water sport companies including Radar Skis, Ronix Wakeboards, O’Brien, Liquid Force and Jet Pilot, just to name a few.

Our combination of experience with water sports and, our array of stock has made Action Lab one of New Zealand's most trusted sellers in the country.  Being a pro shop doesn't mean you have to be a pro to shop here, our staff are all trained to offer the best advice whether you are a beginner, or a pro, in fact we are always happy to offer coaching tips instore. With our knowledge you can be confident that we will only sell you what is right for you!