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About us

Action Lab

We are Hamilton’s new home of action sports specializing in water sports and a range of mountain bikes and BMX bikes from beginner to boutique high end.

Our wakeboards and water skis are from leading water sport companies including Radar Skis, Ronix Wakeboards, O’Brien, Liquid Force and Jet Pilot to name a few. We have a huge amount of experience in this area and this combined with an impressive array of stock has made Action Lab the newest Pro Water Sports shop to pop up in the country!!!!  Being a pro shop doesn’t mean you have to be a pro to shop here, our staff are all trained to offer the best advice whether you are a beginner or pro, in fact we are always happy to offer coaching tips instore and this has been very well welcomed by those who are new to the world of water sports. With our knowledge you can be confident that we will only sell you what is right for you!!!!!

To compliment our water sports range we are also stocking Ozone kites and Tona kite boards for the breezy days.


Our bike range includes…..

 KTM Mountain Bikes which offer a great range from low end hard tails to the Lycan which is a great full suspension cross country mountain bike.

We have a diverse range of BMX bikes from street to track and from bike companies DK and Chase, we work very closely with a guy whose name is very well known in the BMX scene in NZ so again we have the experience to make sure you are on the right bike for you.

Our flagship bike is from our boutique brand Devinci, a Devinci bike takes your riding to new levels whether you are a cross country racer, enduro adventurer or a downhill demon!!!   Come talk to us at Action Lab and we can discuss the best Devinci bike to suit your riding.